The milky land
Client
Kri kri
My roles in this project
Branding, digital video & web design.
Awards:
For the initiative "Galactiko chorio" that promotes the purity of the valley of Strymon and Greek milk, Kri Kri was awarded, with "Bravo Sustainability Dialogue and Awards 2019", at the Bravo Environment Pillar.
The idea here is based on the concept of "Galatiko chorio", (Village Gaulois) as it is known from the popular comic, Asterix. The meaning of a place that differs and stands out, an "oasis", which resists as much as possible the "human invasion" and keeps forever its own special character.
The place of Kri Kri's origin, the unique Strymon Valley.
The beginning of the activation’s name "Gala", translates in the greek word γάλα which means milk. And Strymon Valley is our very own milky land where the deliciously natural milk that goes into Kri Kri yogurts is from!
The activation is communicated with a short web video. The user is invited to enter the website and get to know our Greek "Galatiko Chorio"… the "Galaktiko Chorio"!
Through a map the user is able to tour the area but also to learn interesting information about the individual "inhabitants" who resist in their own "natural" way the intense human intervention!
https://www.krikri.gr/galaktikochorio
In a corner of Greece there lies a unique place.
It is beautiful. And special. And in contrast to the modern way of doing things, it moves at its own gentle, relaxed, natural pace, resisting human interference and the daily hustle and bustle.
This is the fertile valley of River Strymon.
