Bioten
True to its vision, bioten encourages women to show off their natural beauty, giving them the impetus they need through a series of inspirational messages aimed at feeling comfortable and full of confidence, highlighting all those features that make them unique.
Apart from beauty and self-confidence, however, the mission of bioten was to find a way to encourage them to do unboxing and rich gifts, while supporting the work of ANASA!
How;
We created a website to host the experience of "unboxing" the virtual boxes in order for women to "unlock" them and discover the message hidden inside them.
My roles in this project
Website design and case study video.
Bioten promoted the activation #unboxyourbeauty, by creating a 360 ° campaign communicated at different touchpoints such as TV, Print, PR activations, Instore events and digital website & content.
VIDEO views: 792.616
Unique VIDEO viewers: 332.494
Video impressions: 1.098.584